The creative format of the series allowed Nissan to be organically integrated. Each episode highlighted model features such as the GPS navigation system used to maneouver city streets.In addition to the series on Fox Sports en Español, we developed an extensive 360° activation plan that included a dynamic microsite and web campaign, a sweepstakes, radio remotes, outdoor, print and an on-site activation the day of the final match at the Home Depot Center.

This preemptive approach garnered the following benefits:•The rematch over-delivered on our Network guarantees by 58%•The final event in California drew 14,200 fans •Over 10,000 visitors experienced the microsite generating 1,363 opt-in leads •Sales match tracking of leads demonstrated a 1.6% sales conversion rate