Cannes Lions
PAREGOS, Skelleftea / NISSAN / 2005
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Description
This banner ad captures and simulates the feeling of driving this off-road vehicle.
It embeds a playful interaction mix with entertainment, that leaves a strong impression with the user.The ad is also a part of an integrated campaign.Objectives were to create awareness and encourage traffic to a test drive.Target group: High income, countryside/suburban people.
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