1.Contagion uses blockbuster codes: To generate buzz before the official European launch date, the agency orchestrates a première, worthy of a movie launch, on TV (On the 1st European TV channel, TF1. the 50” making of is broadcasted) and internet (On Allociné the 1st website for movie issues, the making-of, of the TVC is broadcasted).

2.Contagion goes viral:-The 2nd opus of Alain Mouton and his QASHQAI adventures with Yahoo.-Qashqai Car Games season 2: 100% editorially integrated and low-branded campaign with MSN.-The 1st automotive i-phone site is developed for Qashqai.3.Contagion attains influencers:As a print campaign with out of the box formats runs in niches influencers and influent titles, an Urban Art exhibition is organised. 6 artists briefed on the urban theme, exposed their artwork and the 6th artist was chosen through a web tailor-made contest. The artworks have been sold through ebay.

Aided awareness increases by 14 points within 7 months (between dec 07 and July 08)! Source: Milward Brown.Target exposition to all 3 media (TV, Press and internet) contribute in awareness progression by 22 points. Source: Marrket Response Finder.Thanks to excellent results, sales objectives are currently being revised by Nissan West Europe to be risen for Q4 2008.