Cannes Lions

NISSAN TITAN

TBWA\CHIAT\DAY, Los Angeles / NISSAN / 2005

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Overview

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Credits

Overview

Description

We wanted to utilise our marketing partnerships with Clear Channel Motor Sports, the Supercross-Arenacross (sanctioning body), and endemic partner KTM Motorcycles. Out of this, we created a series of six collectible, oversized trading cards featuring KTM's top racers organically photographed with Nissan Titans. Each card features a different KTM rider, a timeline of their career and specific reflections on their life including "Best Track," "Biggest Inspiration" and "Greatest Achievement." All comments and ideals were designed to reinforce and project Nissan's SHIFT_passion messaging.

Outcome

Nissan lifestyle marketing reports this programme was one of their most successful. Over 10,000 cards were distributed at sixteen events through an interactive autograph session. Nissan received over 6000 sales leads, 40% more than targeted. The programme was so successful, Nissan requested the creative be modified into a collectible poster, a print campaign and an online effort.

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