Cannes Lions

NISSAN VERSA

TEQUILA\, Los Angeles / NISSAN / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The Nissan Versa campaign gave a name to a condition that’s plagued the small car segment for too long: Autoclaustrophobia. “Elbows” was part of a series of pre-launch banners that tested how well users coped with common small car side effects. In this game unit, you are stuck between two backseat passengers and you must use your elbows to fight for space. Success indicates you may have a history of autoclaustrophobia. Failure shows you are clearly at risk. The game is played entirely within banner, targeting users with an engaging experience and effectively teasing the launch work to come.

Similar Campaigns

12 items

Patrol Nismo - Unleash the Beast

TBWA\RAAD, Dubai

Patrol Nismo - Unleash the Beast

2022, NISSAN

(opens in a new tab)