TEQUILA\, Los Angeles / NISSAN / 2007
The Nissan Versa campaign gave a name to a condition that’s plagued the small car segment for too long: Autoclaustrophobia. “Elbows” was part of a series of pre-launch banners that tested how well users coped with common small car side effects. In this game unit, you are stuck between two backseat passengers and you must use your elbows to fight for space. Success indicates you may have a history of autoclaustrophobia. Failure shows you are clearly at risk. The game is played entirely within banner, targeting users with an engaging experience and effectively teasing the launch work to come.
TBWA\GERMANY GROUP, Berlin