THE XTREME DELIVERY - Nissan fuels the hungry Xtremers, where ever they are.

? What’s Xtreme Delivery?

"Xtreme Delivery" is a unique service that delivered fresh hot pizzas to extreme locations that only NISSAN X-TRAIL would dare go to.

It's a new form of outdoor media disguised under a food delivery service.

? A promotion that entered the targets' hearts through their stomachs.

This promotion captures the NISSAN X-TRAIL's target insight.

Outdoor sports enthusiasts such as snowboarders, climbers and mountaineers are always hungry.

The 'Xtreme Delivery' successfully grabbed the hearts of the targets through their stomachs.

? A live promotion of X-TRAIL's off-road performance

Delivering fresh hot pizzas to remote areas which were once thought to be impossible.

This promotion leveraged X-TRAIL's off-road capability to its fullest.

For these reasons, it is neither a TV nor interactive idea, but a genuinely Promo idea.

? Executed the service at famous outdoor sports sites

1. Set up wireless phone booths in popular outdoor sites across Japan. (Approx. in 100 famous locations including Mt. Fuji, etc.)

2. When an order is placed, pizzas are prepared at the nearest kitchen facility.

3. X-TRAIL with the crews go off to deliver pizzas to the requested location.

? Amplified this outdoor service online

Captured the entire pizza delivery service on film.

Spread it on TV and online media.

Those who heard about the news rushed to the most remote areas to try this service.

This first-ever food delivery service by a car company, gained popularity among the Targets who love crazy challenges and instantly created a huge buzz around the world. It went beyond creating buzz online into generating business results by increasing X-TRAIL's consumer awareness and even sales.

?Yahoo! JAPAN searched word ranking:1st (second week of Sept 2014)

?Twitter trend word ranking:1st (Sept 18, 2014)

?Site access:44% increase (during campaign execution)

?Monthly sales 2,553 units? 5,464 units (Aug 2015?Feb 2015)

?Movie number of views: 2.1 MM