Spikes Asia

NISSIN CUP NOODLE "8 in 1 Commercial"

DENTSU INC., Osaka / NISSIN FOOD PRODUCTS CO. / 2022

Awards:

1 Silver Spikes Asia
Film
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Advertising films tend to exalt the value of minimalism and simplicity. It's about how to make people understand the whole picture with just “1 word” or “1 image”. However, we revolted against this common practice and differentiated ourselves. By splitting the screen and playing multiple scenes simultaneously, we aimed “to make the viewer NOT understand the whole.” In the 8-in-1 Commercial, 8 different flavors appear in one commercial at the same time. This means if you watch this commercial once, you will definitely miss 7 of the 8 images. Dare them to choose, and make them miss the others. Distract them and make them want to watch it again to catch what they missed. With TV screens at home growing ever larger, it can be said that this is an expression of the times.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Stress-inducing Timer

DENTSU INC., Tokyo

Stress-inducing Timer

2021, NISSIN FOOD PRODUCTS CO.

(opens in a new tab)