Cannes Lions

NIVEA FOR MEN

FORK UNSTABLE MEDIA, Hamburg / BEIERSDORF / 2003

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Fork Unstable Media and NIVEA teamed up for the World Cup 2002While everyone was trying to bend it like Beckham, Fork Unstable Media and NIVEA had taken a different strategy on the tired football game genre, focusing on changing room antics.The goal of the Java-based game is to get one’s players clean and out of the men’s showers as fast as possible – and most importantly, faster than the computer opponents. To boost chances of victory, NIVEA has installed cabinets of their 'NIVEA FOR MEN' product range so the footballers can grab some on their way into the shower, helping their strikers to get cleaner quicker.

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