We filled the sizzling After Sun Mousse in original sized NIVEA Sun Fire Extiguishers and placed them all over three of Germany’s most popular beaches: Timmendorfer Strand, Westerland/ Sylt and St.Peter-Ording.

As results could not be measured in terms of sales or click rates or by any other classic research, all that indicates its success is the fact that every device was empty by far faster than expected.