Everybody knows the scent of NIVEA Sun products This very fact is used for our film :We see a beautiful beach from a static camera. The viewer expects a plot, but for 55 seconds nothing much happens. All they see is the same picture of the beach and hear the sound of sea-gulls and the sea. Suddenly, we star to smell the scent of NIVEA sun which comes out of the air conditioning system of the cinema.

The result: 37 % of all cinemagoers remembered the scent spot for NIVEA sun spontaneously.Outstandingly 5 times more than for the classical NIVEA spots.