Cannes Lions
TBWA\WIEN, Vienna / BEIERSDORF / 2007
Overview
Entries
Credits
Execution
For several minutes the portrait of a woman was projected onto the curtain. The draw of the curtain emphasized the product benefit.
Outcome
The commercial raised high interest. After the show 85% of the interviewees spontaneously named NIVEA VISAGE Q10Plus when asked about the commercials shown before the movie. Approximately 15% of the female viewers ordered free samples via the internet.
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