Cannes Lions
TBWA\WIEN, Vienna / BEIERSDORF / 2007
Awards:
Overview
Entries
Credits
Outcome
- High response at a rather low budget- After the show 85% of the interviewees spontaneously named NIVEA VISAGE Q10Plus when asked about the commercials shown before the movie- The rate of return exceeded all expectations:Approximately 15% of the female viewers ordered free samples via the internet.