Cannes Lions

NIVEA VISAGE Q10

TBWA\WIEN, Vienna / BEIERSDORF / 2007

Awards:

1 Bronze Cannes Lions
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Overview

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Credits

Overview

Outcome

- High response at a rather low budget- After the show 85% of the interviewees spontaneously named NIVEA VISAGE Q10Plus when asked about the commercials shown before the movie- The rate of return exceeded all expectations:Approximately 15% of the female viewers ordered free samples via the internet.

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SHAVING

2013, BEIERSDORF

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