Cannes Lions

NO CELEBRITY CHEF REQUIRED

CLEMENGER BBDO MELBOURNE, Melbourne / FONTERRA BRANDS / 2013

Case Film
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Fronted by Gordon Ramsay, this TVC mocks the ubiquity of celebrity chefs in Australian advertising. An infestation of plague proportions. Perfect Italiano is a brand that encourages mums to have the confidence to prepare Italian dishes. It does this through emphasising the simplicity of authentic Italian food. Simple meals that you don’t need to be an expert to prepare. So we created the campaign line; Perfect Italiano - No celebrity chef required.

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