Clorox has worked hard to earn their social media followers, and have created an expectation for funny and entertaining content on those channels. But with more and more brands getting involved (and clever) in their social efforts, it can take a lot more to be noticed. A tweet used to be enough. And then it was a tweet with an image. And now, with the ability to imbed video directly in a tweet, branded video is the obvious choice for attracting the most attention. With branded social entertainment the chosen format, now all we had to do was find a way to entertain and inform in six short seconds. Challenge accepted.

We shot a series of 6-second videos of the Hoff doing ridiculously hilarious things that we tied back to our product with a punch line delivered on the end frame. We housed the videos on Vine, which would allow the short pieces to loop, producing a Hoff-Hypnotization effect.

We created a strategy to share our videos. We put together a dedicated landing page to aggregate all our videos invited sharing with a competition. For every shared video shared, the fan would be entered in for a chance to have the Hoff himself clean their house.

It’s hard not to win when you’ve got the Hoff on your side – and this campaign was no exception. Our target audience was incredibly familiar with the Hoff, and seeing him so out of context in our pieces proved to be entertaining. Our audience championed the campaign and shared the Vines regularly to their own followers, resulting in millions of impressions. We also gained new followers and enjoyed an increase in social engagement. The client was happy (hey, they got to meet the Hoff!) and countless consumers now connected a feeling of effortlessness with Clorox’s new, easy-to-use cleaners.