Reinforce Mabe's brand image as a socially responsible enterprise.

Kids have a natural tendency to play with boxes instead of the toys that come inside. So that insight lead us to make a design integrated in the home appliances boxes - a cut out model of castles, rockets, car, houses and more.

By creating a sustainable product out of the boxes of all home appliances made for Mabe, it got the press attention due to its innovation. Free press coverage: Dozens of press articles and TV news were generated.