Cannes Lions

TWEET FOREVER

Y&R COLOMBIA, Bogota / FERRELECTRICOS / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

The product showed that it is the only glue that can paste for ever on anything, we made an eternal tweet and gave the people relevance and importance to what they feel and write, all this because a glue makes that those things that lost over time, now lasts for life.

Outcome

We became trend topic in Colombia, we turn Sika in a product that people buy when they want to paste something forever.

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