Cannes Lions

MAKITA SCREWDRIVER

Y&R COLOMBIA, Bogota / FERRELECTRICOS / 2013

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The challenge was to show in a funny way all the power that have this electric screwdriver.

Execution

We did a black and white illustration in order to show situations in which a screw can be dizzy to the point of vomiting.

Outcome

With this campaign the sales of Makita electric screwdrivers were up 24% compared to last year.

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