Cannes Lions
MAKITA SCREWDRIVER
Y&R COLOMBIA, Bogota / FERRELECTRICOS / 2013
1 of 0 items
Overview
Entries
Credits
Overview
Description
The challenge was to show in a funny way all the power that have this electric screwdriver.
Execution
We did a black and white illustration in order to show situations in which a screw can be dizzy to the point of vomiting.
Outcome
With this campaign the sales of Makita electric screwdrivers were up 24% compared to last year.
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