Dove has always supported women’s self-acceptance processes. But today, social media offers too many tools to spread toxic content that causes severe mental health issues among girls. So, Dove has turned all its efforts to detoxifying teens’ social media feeds and changing beauty for young generations. Dove. Let's Change Beauty.

When the #ThatsNotMyName trend went viral on TikTok, Dove spotted the chance to take a stand and make a real impact on girls’ self-confidence: instead of just surfing the trend the way it was, we twisted it, sparking a whole new movement with girls demanding to be called by their names. Not by nicknames.

Dove invited a huge and diverse squad of more than 15 top influencers with real toxic name-calling stories to share. Nicknames that deeply hurt them for a long time, revealing a little-known side of these influencers, which generated a lot of curiosity on the part of fans. We launched the campaign on the influencer's TikTok accounts to grab even more attention to the cause.

The squad of influencers posted Dove's version of the #ThasNotMyName trend, exposing the toxic nicknames people gave to them. Along with it, girls also demanded to be called by their chosen names. It inspired tons of girls to do the same, amplifying their voices and highlighting the issue.

That's Not My Name broke social media mentions records, besides the most important benchmarks. It was the headline-grabber for over 64 press articles in dozens of media vehicles, with over 68 million earned impressions. The content generated by fans sums up more than 65 hours.

By hacking one of the biggest TikTok trends of all time, Dove showed that nothing defines a girl but herself. Not even a nickname.