Cannes Lions

NOKIA

R/GA, New York / NOKIA / 2009

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Concert goers are prompted via wall-mounted touch screens and floor-embedded screens, to take pictures and video and upload them to the digital timeline. They can send them via MMS, email, or Bluetooth. They can also send text messages, all of which will appear on the large LED screens above. These visitors have the unique option of using either their own cell phones or one of 5 featured Nokia phones in the space. The touch screens and floor displays also invite users to scroll through fellow concert fans’ previous uploads which are time stamped. The floor displays utilize a balance-sensitive platform to browse content. Leaning slightly to one side causes the timeline to move slowly back in time, using more weight moves the timeline faster, and keeping your body centered will select the photo or video of your choice.

Outcome

Please see Confidential Information

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