Based on preliminary studies, although there is high demand for information on the 'new economy', in the Brazilian market there was no continued education initiative that took systematic and accessible learning content to this public.Therefore, we developed in a partnership with IDG, a free electronic workshop on IT applied to business, based on the web, called Next Generation Centre.The Next Generation Centre was divided into three themes in current business, explained from their basic concept to their application in successful market cases.These themes were divided into 18 modules, delivered weekly, which can be covered in any order desired.

More than 30,000 registrations and more than 5,000 people certified between July 2002 and April 2003 (the project is still live).300,000+ newsletters sent, impacted by the Intel brand.The Intel business website subscriber base, had an increase from 3,000 names registered for its newsletter to 12,000.A survey revealed an average of 90% general satisfaction among the project users with the e-workshop.The quality was acknowledged by the users in 'thank-you' emails, in personal pages, and in discussion groups.Spontaneous contact by new partnerships to carry out the 2nd Edition of the Next Generation Centre.