- To make the closest possible “Experience near the reality”, putting the phone in their hands and make them live the Ultra thin design, small size and high storage capacity and other attributes which the phone contains.- We allied with the most relevant magazine within the target to put the phone in real size in the hands of the consumers.We associated with the name of the magazine, integrating the icon of the campaign “the headsets” with the name of the magazine.A real size phone fell on the cover magazine from the ad that was 9.9 millimetres away emphasizing its ultrathin design. The cover titles informed about all the phone attributes.

The sales in the segment increased 45%, and the campaign was described by Nokia Latam as a best practice thanks to the results obtained.