The hotsite gave contestants a chance to win US$5,000 in prizes. When the contestant selected a product and added it to the “Shopping Kart”, the system would pop a question regarding the Nokia 6101. A correct answer, automatically added the product to the “Shopping Kart”, a wrong answer blocked completely. The session ended when the total value of the "Shopping Kart" reached US$5,000.Objectives:Generate opt-in registration;Promote the Nokia 6101 cell phone and its key features;Contribute to the sell out of the product.TARGET•Men and women between 18 - 36 years of age.•Located in major cities