Cannes Lions

NOKIA 6133 MOBILE PHONE

LOWE ROCHE ADVERTISING, Toronto / NOKIA / 2007

Awards:

1 Shortlisted Cannes Lions
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We launched our viral campaign for the Nokia’s 6133 one-button flip phone with the Push to Start website. Designed to fit within the larger Push to Start campaign, the website was designed to exploit the unique feature of the phone: easy one-handed operation. The website featured a video that explained how left and right hands have always worked together throughout time—until the 6133 tore them apart. The video was followed up with three arcade-style video games that pitted your left hand against your right hand to determine which was worthy of the phone.

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