In Portugal, the stage for the launch of the teaser was 'The Street' and the challenge was to 'point out' to the target audience that the 'This is where' concept was everywhere. To this end, a team of N-Gage promoters covered the city distributing an N-Gage T-shirt to the homeless who help people to park their cars near bars, nightclubs and schools. The T-shirt was emblazoned with an arrow which indicated 'this is where'. During the pre-launch stage, the various car-parkers spread all over Lisbon conveyed 'this is where' pointing everywhere, and thus helped to disseminate the Anyone, Anywhere concept.

During the pre-launch stage the target 'contaminated' the city and transformed it into the very medium for spreading the message, by disseminating the teaser campaign everywhere and helping to convey the Anyone, Anywhere concept.

The Launch of the N-Gage Console in Portugal was a success, and the proof of this are the national and international results:- 3,300 enrolments in the N-Gage Arena - www.n-gage.com - (4th Place in the World Ranking) during stage one;- 1,800 people passed through the Lisbon branch of Fnac alone, between midnight and 4 a.m.;- Portugal was the world leader in terms of brand recognition amongst the target audience of people aged between 15 and 25 years. The figure stood at 73%.