Cannes Lions
LEAN MEAN FIGHTING MACHINE, London / HARPER COLLINS / 2008
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Brief: The book 3 Para by Patrick Bishop tells the true story of the British Parachute Regiment’s battle against the Taliban in the Helmand Province of Afghanistan. Our brief was to dramatise this story through the latest innovations in digital media.Solution: A piece of film hosted on a microsite. By marrying up the film, a mobile application and a voice recognition system, you dictate what action the soldiers take.
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