Cannes Lions

North Pole

BBDO , New York / FEDEX / 2016

Film

Overview

Entries

Credits

Overview

Description

In the spot, a family veers off a typical tour of Santa’s workshop and peers behind a curtain to discover the big man himself, Santa Claus. But to their surprise, Santa is actually a lazy, cereal-slurping oaf who spends the holiday season watching football while FedEx does all the work. Santa immediately springs into action and unsuccessfully puts on a show to convince the family that he’s still the one who delivers all the holiday magic - by himself. All the while, FedEx Team Members pack and ship all the world’s Christmas presents in the background. In a last ditch effort to convince the family of his importance, Santa even attempts to mount his sleigh, which has clearly gone unused for years. It is a painful scene for the family to watch.

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