Brief: Expose that one can fly with Widerøe to any destination in Norway for only NOK299, and to any destination abroad for NOK499. Reduce the high-price reputation the company has, and trigger ticket sales in December.Solution: A live-motion person is holding a poster with the price-offer. As the background changes, he travels to the different destinations one can fly with Widerøe - interacting with the environment. Clicking the banner leads directly to the online booking site. We also wanted to remind people of the beautiful scenery Norway has to offer.