Tell the world that not all Mexicans are like the guy who stole from Tom Brady.

We created the hashtag #nosomosasi (we are notlike that) and started posting content that talked how dishonest people are isolated cases and that Mexicans don’t like at all nor tolerate those behaviours.

The hashtag #NoSomosAsí became a national Trending Topic in only 30 minutes and lasted for 3 days over the course of the week.

On twitter we received a total of 13,336 mentions, 8,600 Retweets and 96,183 interactions related to this campaign.

On facebook we generated more than 20,641 interactions.

In total the campaign reached 159 million impressions and free media impacts.