Cannes Lions

NOSY CHRISTMAS

Y&R GROUP SWITZERLAND, Zurich / NOVARTIS / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Winter time is high season for Otrivin nasal spray. We were asked for a fun, non-costly online idea. We filmed a father-daughter-duo playing a Christmas song on their flute – through their nose.

Execution

The client asked for a new innovative idea to promote the product within a low budget. We were looking for a way to show the value of the product without dramatizing the symptoms of a runny nose. The idea is easy to understand, and the final outcome fun to watch. It helps to strengthen the brand perception and have a positive association.

Outcome

We raised awareness for our product by being more edgy than the competitor brand. Our video reached a wide audience in a short time period.

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