Dubai Lynx

Not Another Card

WUNDERMAN THOMPSON, Riyadh / SAUDI TELECOM COMPANY / 2021

Awards:

1 Shortlisted Dubai Lynx
Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The voiceover used throughout the film is important to communicate all the unique features of stc pay. With a fun back-and-forth conversation between the VO and characters,we are breaking the fourth wall to create a funny and unexpected dynamic, with the characters finally realizing stc pay’s real power at the end. While the music adds to the youthful feel and puts audiences in a certain mood, the overall look and feel is super modern to reflect the futuristic techy services. We also featured loveable faces like top influencer Abu Hamdanto create relatability with youth, and a dynamic editing style and transitions that kept the momentum going. All of these helped position stc pay on a much higher ground, and helped it connect better with young audiences.

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