Cannes Lions
Y&R RIYADH, Riyadh / SAUDI TELECOM COMPANY / 2017
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Obsessive use of your phone is as dangerous an addiction as heroin.
It can ruin your life and the lives of other people on the road.
* Saudi Arabia on average has 19.1 road fatalities occurring daily, 4 hourly
* Over the pas two decades, KSA has recorded over 86,000 death and 611,000 injuries
* The main causes for death in adult males 16-36 is road accident
* 78% on head on collisions in KSA are due to mobile phone usage
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