The long-form spot “Nothing Beats a Londoner” features some 258 young residents of the city, as well as a series of cameos from the likes of Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta. The celebration of London and its young athletes begins with a young runner referring to cycling as “light work.” This sets off a series of one-upmanship that spans the remainder of the ad, featuring a series of increasingly difficult athletic feats.