The consumer finds it difficult to identify the differences between an original part and a generic part. Mainly because they are very similar in appearance and perform the same functions. The consumer fails to see the problems that are hidden within a part of inferior quality. Our objective is to show in the most transparent way possible that by buying an original part he will be taking home a product which is of distinctly higher quality.

Fiat has nothing to hide regarding the quality of its products. On the contrary, the brand makes sure that its superiority is made evident. To prove this Fiat has developed a special packaging made from acrylic.

- Immediate perception of a superior quality of product.

- Nothing to Hide became a selling point.

- The parts left the warehouse and went straight to the counter, at the front of the store.