Cannes Lions

Now Matters More

DDB, Warsaw / T MOBILE / 2022

Film

Overview

Entries

Credits

Overview

Execution

The director’s and agency’s idea for the film was to make it absolutely epic and at the same time - authentic and personal. We wanted to show the magic of the present moment without resorting to any sort of trickery or flashy technique. The DOP managed to create absolutely stunning imagery using almost only natural light, board reflectors and a wide choice of lenses which he would experiment with a lot. The camera action was intentionally simple so that the viewer could focus plainly on the characters and their emotions. And since there were so many characters and locations in the film, the DOP collaborated closely with the director to create a consistent, powerful vision with room for some post-production additions later on. It was a real inspiration to watch this artist build a spectacular, emotional film using such simple visual language.

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