We took advantage of an opening and closing sponsorship opportunity to present several episodes as if they were being told as stories over the phone. To accomplish this, Univision provided the scripts of the episodes before it aired. The agency then added an audio track to pre-recorded video of a woman talking to someone (her aunt) on the phone. The narrative of the opening integration set-up what was to come in the first minutes of the show and the closing integration summarized the ending.In addition to the integrations, the campaign included exclusive content to T-Mobile clients, who were able to watch full episodes of the soap opera at the website and on their mobile phones. They also had access to "behind the scenes" material and selected scenes of the soap opera.

Total: 17,752,000 Impressions Avg Rating: 9.45 - Source: Nielsen PLThe sponsorship delivered high impact, engaged consumers and increased T-Mobile’s brand awareness. T-Mobile was also the category exclusive sponsor of Eva Luna's full episode Video On Demand streaming.The T-Mobile internet branded channel generated over 3.4MM page views and over 200K video plays.During the airing period, * Unaided Awareness went from 71% to 75% * Familiarity went from 40% to 62% * Consideration went from 38% to 42%Source: TMO Brand Tracker