The objective of this online campaign was to launch and promote the new service of T-Mobile, the T D1 Mobile Ads. T 1 Mobile Ads are an service, which informs the mobile phone user about the latest sales offers via sms. The target group: All people between 18-39 who have an mobile phone and wants to be informed about the latest sales offers close to his home/city. The idea was to communicate on a funny way the advantages of the new mobile service, shown within different shopping experiences. This Interstitial is one of four themes within the online campaign. This interstitial an all other formats (pop up and full-size banner) were linked directly to the product page of T-Mobile.