Cannes Lions

WHO RUINED JENNY'S WEDDING?

HS AD, Seoul / LG / 2015

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When an unforeseen 'disaster' breaks out at Jenny's wedding, the groom is furious and is determined to find out who did it. In order to find out, he calls up the detective, our main character and hero of the film, to solve the case for him and Jenny. Much of the film's time is spent on showing how the detective and his assistant inspector tries to find out who the criminal is by observing the site of the disaster that's been video recorded and shown on LG Electronics' products (TV, smart phone). Because LG Electronics' products' excellent picture quality, the detective and the inspector can spot even the smallest details that enable them to guess who is and who is not guilty of the crime even without having to go to the site themselves. The entire story can be summed up by the final copy of the film, "Truth lies in the perfect picture."

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