To help Nokia establish the Nseries brand as an indispensible utility for consumers that allows them to record and share their life experiences—from photos and videos, to music and text messaging—all geo-tagged to their paths in life.

To demonstrate the unparalleled convergent technology on the Nokia Nseries–shifting perception of the product from a singular communications device to a communal platform–we needed to demonstrate the integrated hardware and service experience.

So we helped Nokia establish an indispensable and innovative utility for consumers. It allows them to record and share their life experiences, using photos, videos, music, and text messaging—all geo-tagged to their paths in life. We constructed the user experience for the mobile application, then ultimately for an integrated web interface and a social-media widget.We were not asking people to do something fundamentally new; they take pictures, listen to music, and write text as they move about every day. What they had never done before is connect these events and journalize them so effortlessly. From our most savvy and dedicated tech leaders to the general mobile phone user, viNe positions Nokia as a multi-dimensional solutions provider.

The results of word of mouth exposure and organic search results, no media drives the viNe campaign. And yet, from November 11, 2008, when viNe launched, through January 12, 2009 there have been…- 6,464 viNe application downloads;- 884 viNe widgets embedded in websites;- 4,533 registrations to the viNe website;- 1,093,710 page views of Nokia’s viNe site;- 151,563 visits to the viNe site —146,076 unique visits daily;- 7,572 viNe embedded widget events.