Pepsi has a longstanding story with football campaigns, being the protagonist of some of the most remembered campaigns of all time. This was in the past as the brand had lost that recognition of creating iconic football campaigns. The brief was clear: be the most talked about brand of the BFE with the difficulty of not being an official sponsor. We couldn’t name or show anything that could be connected to the biggest sporting event in the world.

As we were not official sponsors of the World Cup we needed to engage people from a different angle, and we did it through entertainment, humour and nostalgia. We focused on creating those football campaigns that are still memorable to this day, which continue to go viral on all digital platforms. Where the stars display all their skills within a great story.

Nutmeg Royale is a long format video content first launched organically in the brand’s and player’s social media accounts as one of the first steps in the “Thirsty for more” campaign for this 2022 World cup. Some weeks later it was aired on TV.

The campaign was a success, IN JUST TWO DAYS WITHOUT THE NEED TO START A PAID MEDIA PLAN WE BROKE HISTORICAL RECORDS OF A GLOBAL MARKETING GIANT.

+1 billion social impressions.

+ 20,5 AD value

+435 MM REACH

98% positive sentiment in social media