Cannes Lions

PEPSI MAX

TBWA\CHIAT\DAY , Los Angeles / PEPSI / 2009

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

Guys are hit by a two by four, slammed in the head with a golf club and electrocuted. No matter how badly they're hurt, they quickly tell their buddies, "I'm good." An announcer says, "Men can take anything except the taste of diet cola. Until now. Pepsi Max. The first diet cola for men."

Similar Campaigns

12 items

Pepsi Black Thematic

PEPSICO INDIA HOLDINGS PVT LTD, Gurgaon

Pepsi Black Thematic

2023, PEPSI

(opens in a new tab)