Cannes Lions
TBWA\CHIAT\DAY , Los Angeles / PEPSI / 2009
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Guys are hit by a two by four, slammed in the head with a golf club and electrocuted. No matter how badly they're hurt, they quickly tell their buddies, "I'm good." An announcer says, "Men can take anything except the taste of diet cola. Until now. Pepsi Max. The first diet cola for men."
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