CHEIL WORLDWIDE, Seoul / SAMSUNG / 2012
Several paparazzi suddenly crowd around a real person in the streets, cafes, beauty shops, stores etc and take a photo with SAMSUNG CAMERA’s NX200. They tag a QR code sticker on the person and run away. When the person scans the QR code on his or her phone, the photo that was just taken appears on the screen. Click on YES, and the photo is on the cover page of a magazine with eye catching headline. This cover page is then instantly uploaded on NX200 Facebook page to be shared by everyone on line. The person who gets the most LIKE votes gets the chance to become the model for the next SAMSUNG CAMERA advertisement.
People gradually became curious about the camera that had taken such quality paparazzi photos and began asking questions. They were able to find out the main and outstanding features of NX200: easy to carry, high quality images. The event was not only sensational success that gave excitement and satisfaction to the people, but also enabled SAMSUNG CAMERA come closer to the public. Both SAMSUNG CAMERA’s brand awareness and preference jumped tremendously after the event.