Eurobest

NYT Life Needs Truth

SOUNDTREE MUSIC, London / THE NEW YORK TIMES / 2020

Film
Film

Overview

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Overview

Execution

The original artist is an exciting Modern Jazz musician which brings its own cultural history and voice into the melting pot. With musical typing highlighting the words, the tempo of this track was fundamental in being able to rhythmically lock the two together; giving the typing a role similar to that of a lead soloist. The challenge was to help the track define the 5 stanzas, so we added additional composition & manipulation to give the light and shade needed to fulfill the emotional journey. Drums, celeste, and atmospheric pads were all added to this cause.

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12 items

1 Cannes Lions Award
Life Needs Truth

DROGA5, PART OF ACCENTURE INTERACTIVE, New york

Life Needs Truth

2021, THE NEW YORK TIMES

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