Cannes Lions

OB / TAMPONS

DDB BRASIL, Sao Paulo / JOHNSON & JOHNSON / 2015

Presentation Image
Film
Film
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Overview

Entries

Credits

Overview

Description

The film tells, in a subtle way, the story of a woman, represented by the majority of women, during her period. It talks about the feelings, fears and restrictions that they go through during their period. With animated phrases based on the name of the product, o.b., the film demystify phobias and shows how routine things can continue to be lived “on those days” by using the product. The French soundtrack, which was specially produced for the film, perfectly marries the animation and highlights the daintiness of a woman and the theme in question.

Execution

No.b.ody can tell

I have many ho.b.bies

I’m an o.b.sessive runner

I like acro.b.atics

And I do aero.b.ics

No.b.ody can tell

I used to have pho.b.ias

Water pho.b.ia

Bikini pho.b.ia

White skirt pho.b.ia

White pants pho.b.ia

Tight pants pho.b.ia

I had other pho.b.ias

Pool pho.b.ia

Party pho.b.ia

Pool party pho.b.ia

Scuba diving pho.b.ia

Dog walking pho.b.ia

Bike pho.b.ia

Gym pho.b.ia

Yoga pho.b.ia

Muay thai pho.b.ia

Wedding pho.b.ia

Macarena pho.b.ia

Weekend pho.b.ia

Holidays pho.b.ia

Traveling pho.b.ia

Mr right pho.b.ia

Unexpected pho.b.ias

pho.b.ias

That’s no longer an o.b.stacle

Not a girl’s pro.b.lem anymore

O.b.viously

No.b.ody can tell

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