Cannes Lions

Objects

J. WALTER THOMPSON, London / JOHNSON & JOHNSON / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

We’re all a little bit paranoid about germs. In spite of this, we all put things in our mouths without realising it – and without a thought for the last place it’s been.

By showing the journeys of these objects in single images – we can quickly remind people why they need a mouthwash that kills 99.9% of germs.

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