Cannes Lions

BODY WASH

DON'T ACT BIG, Portland / OLD SPICE / 2011

Overview

Entries

Credits

Overview

Description

Over the course of 2 1/2 days we shot, edited and posted 186 videos to YouTube as part of a "real-time" campaign in which "The Man Your Man Could Smell Like" responded to fans on the Internet.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The year of the armpit

LEO BURNETT, Madrid

The year of the armpit

2023, OLD SPICE

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