We turned anything with 2 moving parts into communication vehicles to bring 2 Odol bottles together in a “kiss”: Bottle posters on doors of buses and train stations – media firsts in Germany! Within the core medium, TV, a special ad was developed “individual pre-minder” - closely linking the spots and RTL love movies containing “kiss scenes”. Within the support medium of print, innovative ads were placed in the news magazine Focus’ “Foküsse” section (küsse = kisses).

Awareness for the specific shape of the Odol bottle increased by 5%. The brand was communicated in an innovative and open way, thereby also reaching younger users. An increase of 25% within the younger target groups using Odol was measured. Hence a soft rejuvenation has begun.