Cannes Lions

ENO

OGILVY & MATHER ANDINA, Caracas / GLAXO SMITH-KLINE / 2013

Overview

Entries

Credits

Overview

Description

Challenge.

Starting with a very low budget,

we have to contact our consumers

just as they are finishing a very heavy lunch,

and show them how Eno can help

them digest their foods better.

Execution

At noon, when people go to the mall Feria to eat and the Feria is full, the Eno team give the people balloons.

Outcome

The successful was great, the market now remember this idea because was powerful and different.

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2020, GLAXO SMITH-KLINE

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