Cannes Lions
OGILVY & MATHER ANDINA, Caracas / GLAXO SMITH-KLINE / 2013
Overview
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Description
Challenge.
Starting with a very low budget,
we have to contact our consumers
just as they are finishing a very heavy lunch,
and show them how Eno can help
them digest their foods better.
Execution
At noon, when people go to the mall Feria to eat and the Feria is full, the Eno team give the people balloons.
Outcome
The successful was great, the market now remember this idea because was powerful and different.
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