Cannes Lions

OFICINA DO AÇUCAR

PUBLICIS LISBOA, Lisbon / OFICINA DO ACUCAR / 2013

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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

Even though we're a small cake design store, we aim to be the world's best and, just like Cristiano Ronaldo, we feel we're pretty close.

We make people’s dreams come cake. Be it be big fish to fishermen, heavyweight champion belts to skinny boys and, well, a chocolate-filled Ballon D’Or to Cristiano himself.

With a cake recipe-sized investment, we've reached prime time news in Portugal and hundreds of websites, blogs and Facebook shares from over 30 countries.

Execution

The news were that Ronaldo had recently suffered a sugar low in a Real Madrid match and had to take a glucose tablet to finish the game.

In the following week, he would be in Portugal with the national team, preparing for a World Cup qualifying match against Israel.

We baked the cake on a Sunday and then on Monday we drove some 80kms to deliver his dream cake. He looked at it, he hesitated, but in the end, he couldn't resist it.

Outcome

With a cake recipe-sized investment, we’ve reached:

- 3 TV channels and 7 daily papers in Portugal.

- Hundreds of websites and blogs from 32 countries.

- Over 2 thousand facebook shares.

- Our FB reach grew 3.400% in just 3 days.

- Sales had a 20% increase in one month.

- Investors from Dubai and Moscow are interested in a franchise operation.

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