This was created to communicate the arrival of Burger King in Russia. We took The King's (as a symbol for Burger King) arrival to Russia literally in the situation for his video. His arrival at Passport Control shocks the normally stoic Officer. As his unique passport is in order, she approves his entry into the Russian Federation."Welcome to Russia."(the title at the beginning of the video says, "Welcome to Russia", and is spelled phonetically in Cyrilic instead of using a translation...since saying it this way is common slang amongst our target audience of Russian youth.)