Even though the Whopper is America’s favorite burger, it wasn’t being celebrated like it deserved. Leading up to the Super Bowl, there hasn’t been a Whopper campaign that stamps its legacy as the most iconic American burger in people’s minds.

So, we needed to launch a bold message that would attract current customers, re-engage those who haven’t tried the burger in some time, and introduce a new generation to the Whopper.

What’s the best way to do this? By being real and authentic, just like the food Burger King serves every day, and inspiring reactions that are just as real and authentic from fans.

We found a 1982 art film called “66 Scenes from America,” where the most iconic American pop artist, Andy Warhol, eats a Whopper in his own authentic way. So, we reversed Warhol’s philosophy of turning advertising and commercialism into art and turned his piece of art into advertising to put a spotlight on this moment – a moment that shows a highly emblematic picture of the United States of America.

Our aim was to create a message that would produce the same kind of controversy and talkability that Warhol’s work did decades ago. So we used an artist who was just as obscure to younger generations as he was known to older generations.

We relied on the fact that people consume the Super Bowl with a smartphone in hand. Whether people loved, hated, or were confused by the Eat Like Andy Super Bowl commercial, a phenomenon known as FOMO (Fear Of Missing Out) kicks in. This motivates people to seek answers and discuss online and on social media.

Instead of launching the typical Super Bowl ad with celebrities, boy bands, and explosions, we came out with a silent killer that would break through all the noise: a 45-second bite shot of Andy Warhol eating a Whopper.

We aired it in the 4th quarter of the big game, getting over 100 million Americans to watch it live.

7.1 Billion Impressions

$48 Million in Earned Media

38% Increase In Home Delivery Sales

Record in All Brand Metrics:

- +11% Most Likely To Purchase

- +189.4% Cool Brand

- +78.6% Feel Good about the Food

- +114.2% Real and Authentic

- +154.5% Brand I Associate With